Digital Assassin Insights

November 27, 2024 Navigating the World of CPC: Your Cost-Per-Click Guide

CPC, or Cost Per Click, is a fundamental metric in digital advertising that plays a vital role in determining the effectiveness of PPC (Pay-Per-Click) campaigns. By measuring the cost incurred...

Tags: Digital Marketing Strategy

August 7, 2024 Do Users Hate Advertising? Alternative Methods for Capturing Their Attention

Advertisements have existed in traditional and digital media since their inception. While it used to be a method of introducing new and valuable products, there’s a rising sentiment that we...

Tags: Digital Marketing Strategy

July 23, 2024 Defeating the Biggest Video Content Challenges Faced by Businesses: Our Strategies

Creating video content for websites and social media is a battle many business owners face. From developing content ideas to finding the budget, and then appearing in front of the camera - the...

Tags: Digital Marketing Strategy

June 17, 2024 Unleashing Creativity With AI Videos: The Rise of AI Video Creation

In the competitive world of digital marketing , Artificial Intelligence continues to push the boundaries of what’s possible. One could say it has become a critical artillery in...

Tags: Digital Marketing Strategy

May 27, 2024 AI Image Creation: How to Create Pictures With AI

In the digital realm, it's almost impossible to run away from Artificial Intelligence (AI). Whether we love them or hate them, AI has transformed the way we operate, particularly in business and...

Tags: Digital Marketing Strategy

April 30, 2024 Creating an Invincible 12-Month Content Calendar: A Step-by-Step Guide

Crafting killer content is about answering this simple question: how can I diligently create interesting, relevant, and engaging content for my target audience?  Content marketing...

Tags: Digital Marketing Strategy

March 20, 2024 Email Marketing: How to Create Campaigns That Convert

Planning your next email marketing execution? When it comes to the art of conversion, few marketing channels can match email marketing campaigns in target persuasion. Emails are excellent...

Tags: Digital Marketing Strategy

March 6, 2024 Crafting an Effective Social Media Marketing Strategy

With the rise of internet users and the number of people online, it's little surprise that social media dominates our online activities. Australia was home to  20.80 million...

Tags: Digital Marketing Strategy

February 9, 2024 Leveraging Videos in Digital Marketing: Best Practices

Videos have long been a successful medium in digital marketing. In particular, short-form videos have skyrocketed to fame in social media, with mediums like TikTok achieving record levels of...

Tags: Digital Marketing Strategy

January 18, 2024 New Year, New Strategies: Digital Marketing Trends in 2024 to Look Out for

There’s no better time to regroup and rethink one’s  digital marketing strategy than at the beginning of a new year. We saw plenty of changes in 2023, from the rise of AI and augmented...

Tags: Digital Marketing Strategy

December 15, 2023 Exploring Customer Persona Development: How to Create Effective Customer Profiles for Targeted Marketing

One of the biggest mistakes you can make in business is trying to sell your product or service to everyone.  While it may be tempting to persuade every consumer on the planet to buy from...

Tags: Digital Marketing Strategy