Digital Marketing Strategy 
Using the Best Intel

To succeed, your business needs a strategy based on 
sound market intelligence.

Most business owners prefer to search online, copy their competition, and then brief their web developers on how their marketing should be done. Or they ask a few friends, find a web developer, and ask them what their website needs.

There’s a BIG flaw in this.

Most web developers come from a graphic design or software engineering background, which means they have limited experience in the tactical approach to getting marketing results.

“If you know the enemy and you know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained, you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”

Sun Tsu

Your website needs

  • Digital Strategy
  • Persona Development
  • User Experience
  • API integrations
  • Search Engine Optimisation
  • Image optimisation
  • Analytics
  • Core Web Vitals - website load speed

The Assassin’s Way - From strategy to plan

Here’s how our team of mercenaries will help you build a website that’ll never let you down.

Marketing Audit

We’ll start with a Marketing Audit, which includes assessing all of your technology stack (computers and software, etc.). We’ll also need to understand what your ideal customer looks like, who your enemies (competitors) are, and the keywords used to find products or services in your category.

Digital Strategy

Armed with all of this information, we will develop a Digital Strategy to achieve the objectives you have outlined in the Marketing Audit. If your goal is to double sales in 12 months, we can determine what budget is required to achieve this based on where you sit in relation to the competition.

The Mission

Once we have agreed on the budget, the activities and the resources, we have The Mission. Our mercenaries will continuously work to find the right combination of art and science to achieve your objectives.

How we gather intel

Our research process encompasses three main intel businesses need -
 Customer Personas, Competitors, and Keywords.

Read more about Customer Personas
Read more about Competitor Research
Read more about
Keyword Analysis