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August 7, 2024 Do Users Hate Advertising? Alternative Methods for Capturing Their Attention

Advertisements have existed in traditional and digital media since their inception. While it used to be a method of introducing new and valuable products, there’s a rising sentiment that we...

Tags: Digital Marketing Strategy

July 23, 2024 Defeating the Biggest Video Content Challenges Faced by Businesses: Our Strategies

Creating video content for websites and social media is a battle many business owners face. From developing content ideas to finding the budget, and then appearing in front of the camera - the...

Tags: Digital Marketing Strategy

July 12, 2024 Mastering SEO: Don’t Ignore These Key Google Ranking Factors In 2024

Getting to the top of Google is a mission that requires mastering   Search Engine Optimisation (SEO) . This is no easy task, as Google is notorious for changing its algorithm on...

Tags: SEO

June 17, 2024 Unleashing Creativity With AI Videos: The Rise of AI Video Creation

In the competitive world of digital marketing , Artificial Intelligence continues to push the boundaries of what’s possible. One could say it has become a critical artillery in...

Tags: Digital Marketing Strategy

May 27, 2024 AI Image Creation: How to Create Pictures With AI

In the digital realm, it's almost impossible to run away from Artificial Intelligence (AI). Whether we love them or hate them, AI has transformed the way we operate, particularly in business and...

Tags: Digital Marketing Strategy

May 17, 2024 Why Websites Fail: Common Website Mistakes and How to Avoid Them

We’ve seen this happen too often: A client spends money on building a website, advertises their website to customers, and waits… with no results. If customers have not visited your site for...

Tags: Web Development

April 30, 2024 Creating an Invincible 12-Month Content Calendar: A Step-by-Step Guide

Crafting killer content is about answering this simple question: how can I diligently create interesting, relevant, and engaging content for my target audience?  Content marketing...

Tags: Digital Marketing Strategy

April 3, 2024 Content Marketing and SEO: Integrating Two Powerhouses for Maximum Impact

In digital marketing, you’ll often hear the terms ‘content marketing’ and ‘SEO’ mentioned separately. Many businesses make the mistake of isolating these two strategies, even hiring a content...

Tags: SEO

March 20, 2024 Email Marketing: How to Create Campaigns That Convert

Planning your next email marketing execution? When it comes to the art of conversion, few marketing channels can match email marketing campaigns in target persuasion. Emails are excellent...

Tags: Digital Marketing Strategy

March 6, 2024 Crafting an Effective Social Media Marketing Strategy

With the rise of internet users and the number of people online, it's little surprise that social media dominates our online activities. Australia was home to  20.80 million...

Tags: Digital Marketing Strategy

February 21, 2024 The Role of Search Engine Marketing in Growing Your Business

If digital marketing is a battlefield, then Search Engine Marketing (SEM) is an outright war. The top 3 positions on Google get 68.7% of website traffic, meaning more potential customers for...

Tags: Search Engine Marketing

February 9, 2024 Leveraging Videos in Digital Marketing: Best Practices

Videos have long been a successful medium in digital marketing. In particular, short-form videos have skyrocketed to fame in social media, with mediums like TikTok achieving record levels of...

Tags: Digital Marketing Strategy