Scale The Top With Search Engine Marketing
SEM leads your audience straight to your website.
Search Engine Marketing combines keywords, copies, and an extensive knowledge of your target to be effective.
Google AdWords and Microsoft Bing are popular tools used in SEM, and the most common words you’ll hear in paid search are PPC (pay-per-click) and CPM (cost-per-impression).
Pay-Per-Click (PPC)
Essentially, advertisers bid on keywords (or key phrases) to have their text-based ads placed in one of up to 4 places at the top of the search engine results page (SERP) or a couple at the bottom of the page. Visitors who click on the ads go to the advertiser's web page, and the advertiser gets charged for every click.
Cost Per Impression (CPM)
CPM is the price per 1,000 impressions your ads receive on various web pages. For example, you might be paying $2.00 per 1,000 impressions, and your display ad or ads will be placed on 3rd party websites.
CPM isn’t the number of visitors who clicked on your ads, but rather the ads that were served on a page. In many cases, the ads could have been at the bottom of the page and not even seen by the visitor, but you will still be charged for the ads. It’s most suited for brands with bigger budgets or in remarketing to visitors who have seen your website.
Search Engine Marketing can be classified as paid or non-paid. Your business can be ranked on the first page of Google through a well-thought Search Engine Optimisation (SEO) strategy.
LEARN MORE ABOUT SEODeceive search engines with Digital Assassin.
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