In the competitive world of digital marketing, Artificial Intelligence continues to push the boundaries of what’s possible. One could say it has become a critical artillery in marketing, with 60% of marketers agreeing that AI solutions have helped them work better.

Creating videos with AI is a big upcoming trend dominating the industry. AI video tools are a game-changer, enabling small businesses to create quick videos in half the time and costs. 

But what exactly is AI video creation? And what are the popular tools used in this space? Let’s explore the realm of AI video generation with our latest digital intel. 

What is AI Video Creation? 

AI video creation essentially automates the process of video production with an AI video generator. Using advanced algorithms and machine learning, the AI video generator analyses the input, identifies key video elements, and generates a complete video in half the time a human would. 

As Digital Assassins, we know that the term ‘AI video creation’ can be broad, so we’ve classified AI video generation tools into three categories: 

Here’s a video highlighting an example of text-to-video generation and how videos can be created with just a simple text prompt using AI.

AI video editing software is also highly useful in designing and editing videos. For example, here’s how an AI tool, Descript, can design video scripts with a prompt and polish a video in minimal time. 

Generative AI: The Mastermind Behind AI Video Generation

At the backend of AI video creation is a unique term called ‘Generative AI’. This foundational component of video generation studies millions of video footage to learn patterns and other critical information that makes a great video. 

You can think of Generative AI as a personal sergeant with an endless video library in its brain. Its knowledge of great videos, from customer testimonials to advertisements, is constantly evolving. 

Besides videos Generative AI is also used to create images. Read the intel straight from our Assassins Creed on AI image Creation below.

Best AI Video Generator Tools

If you’re planning to leverage AI video for your marketing (and we recommend you should), here are our top three picks for the best AI video generator tools currently available. 

Synthesia 

Synthesia is a platform that creates videos with real-looking avatars. Available in 120 languages and 60 instructional templates, this tool can craft engaging instructional videos by simply uploading a script.  

Fliki

Fliki allows you to create social media videos quickly with a seamless text-to-speech AI capability. Its primary advantage is its ease of use, and you can also leverage its library of different video voices and change your video’s tone and pitch. 

Runway

Runway is a video that uses multiple generative AI features, such as text-to-video, and video-to-video, to create unique videos. This tool allows you to personalise your videos at a deeper level, but it has a steep learning curve when navigating the software. 

Advantages of AI Video Creation 

AI image generation has certainly risen in popularity, especially in marketing, education, and entertainment industries - and for a good reason. Here’s how these tools can be useful for businesses. 

Save Time in Creating Promotional Videos

In a time where consumers spend 18 hours a week watching videos, there’s pressure to create more videos in less time. AI video generators can create videos and scripts in seconds instead of days. Through machine learning, these tools can reduce your production costs and free up your time to focus on other aspects of marketing. 

Cost Savings 

Hiring a video production team can cost your business anywhere from $5,000 to $10,000 per video. However, you can use AI video generators for free. For instance, tools like Runway and Fliki offer a free starter plan with basic features for you to explore. If you need more video editing features, you can opt for a paid subscription that costs as low as $15 per month. It’s a cost-effective tool that's definitely worth having in your arsenal.

Here’s the latest pricing structure for Runway. 

Content Creation Accessibility 

Gone were the days when creating videos is a highly specialised skill. AI videos have disrupted the industry, making it easy for anyone to build high-quality videos for their brand. Marketers don’t need to worry about navigating video editing software and high-tech cameras. Instead, all you need is a prompt and let the AI do the rest. 

Challenges and Limitations of AI Video Creation 

While AI video tools have many advantages, they aren’t faultless. Here are two of the biggest pitfalls we see in AI videos. 

Quality Concerns 

AI cannot produce the same video quality that a human could (and our intel speculates that it will take some time before it does). There is still significant quality lacking from the video pacing, avatar realism, and editing. 

Even with the best prompts, you will need to spend time editing the video to improve its personalisation to your brand. So, it doesn’t remove human intervention 100%. 

Ethical Concerns 

AI video generation is still viewed sceptically by certain public groups, especially when it has been known to create fake or misleading videos. AI has given rise to a new level of ‘deep fake’ technology, where the tool can manipulate faces, alter speeches, and create entirely fake videos from scratch. 

Think of businesses creating fake testimonials and product demonstration videos, or individuals developing fake impersonation videos of CEOs, politicians, and celebrities. It’s a controversial scenario that might implicate your business through association. 

Key Takeaway 

As AI video tools become more refined, they can only grow more popular among marketers and businesses. We believe that these tools will expand their features to include better storyboarding, improved avatars, and better cross-platform integration for business use. 

As Digital Assassins, we think it’s a worthy tool that should be leveraged by businesses to develop quick, high-quality videos. So if your interest is piqued, consider making them part of your digital armoury. 

Digital Assassin provides affordable web development plans for Australian businesses to build and manage their website with ongoing tactical content and SEO best practices. To learn more about how to build a great website, read our eBook, So You Need a Killer Website. Alternatively, speak to an assassin today.