Master the Art of Email Marketing Espionage
And watch your ROI strengthen.
Electronic Direct Mail (EDM) or email marketing is a highly persuasive tool when done well. With the right email timing, persuasive copy, and great content, your pitch can powerfully convert customers.
Email is all about the pitch. You must do a great sales job outlining the benefits they will receive, with a call-to-action that directs your target to exactly where you want them to go (i.e. your content).
Infiltrating inboxes the right way
The first and most important thing to do in email marketing is to ensure your list is double opted in. This means that your target has specifically opted-in to receive your emails regularly.
Trickery is not the way in email marketing. So your target must clearly be informed that you will not sell or give their contact details to anyone else, whether they subscribe or not. They should also be able to unsubscribe at any time.
Not adhering to these email marketing laws means you risk being blacklisted by your email provider (MailChimp, Constant Contact, etc.). You could also potentially be breaching the Spam Act and annoy your audience, which will damage your brand.
Digital Assassin can help you by taking charge of your email marketing strategy, content, and email send. Alternatively, here’s how you can improve your EDM tactics.
Optimise your list
It’s okay to have a small email list. You are better off with a smaller, more engaged list than a large list of maybe’s who are going to unsubscribe anyway. Bigger doesn’t always mean better.
Wield newsletters and segmentation
Monthly Newsletters are the most common form of email marketing. If you can segment your database to provide more targeted content, this is going to improve your engagement rates in a big way. You could consider segmenting your list to current clients, past clients, and prospects. Or it could be segmented by job title or by industry. It all depends on the type of content you will produce and the target audience(s).
Analytics reconnaissance
Most email systems have excellent tracking to show you open rates and other forms of engagement. It's important to dive deep and uncover your target behaviour so you can constantly evolve your email marketing efforts.
Automate
Consider automating your email campaigns based on your customer database. This means sending discounts and gift cards on birthdays, anniversaries and other special occasions.
Interested in our email marketing espionage services?
Talk to our assassins today.