A website that brings you the right enquiries — consistently.Book a Discovery Call View Case Studies
Client: Peninsula Tint & Paint Protection
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A website that brings you the right enquiries — consistently.Book a Discovery Call View Case Studies
Client: Lewis Building Design
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A website that brings you the right enquiries — consistently.Book a Discovery Call View Case Studies
Client: Foliage Landscaping
" />You paid for a "new website" and were promised it would perform.
But after launch, not much changed.
What went wrong
Because most website builds are technical projects, not growth systems.
The false promise
A developer can build pages. But a website doesn't generate leads just because it exists.
Performance comes from the order of operations — the how.
The difference is the sequence
The websites that win are built like this:
Insight→
Strategy
Content→
Design
Build→
Ongoing GrowthNot: Build → Hope → Rebuild
Your website becomes a repeatable lead engine that improves month by month.
The old way vs. the WaaS way
With Digital Assassin, your strategy, research, and content come first — then we build a website designed to grow your business. The result? A foolproof Website as a Service (WaaS).
Growth, engineered monthly.
Turn your website from an expensive brochure nobody sees to your best salesperson. The WaaS model includes strategy, SEO, design, content, and growth as a single, ongoing system.
We research your competitors, search demand, and customer language, so we know exactly what your customers are searching for.
We design and build your website using modern software on a secure platform with no plugins and no annoying upgrades. You’re in control.
We’ll deliver consistent results through content creation, SEO, AEO, GEO, and marketing optimisation — all delivered monthly.
What happens when your
website’s built in the right order
Real clients. Real growth. Real proof.
Our packages
For stealthy Micro businesses
$1,250/mo
+ GST
Learn More
Strategy SEO + Content Website Build (from 6 pages) Contact Form Responsive Website Choice of 72 themes Analytics Setup Ongoing SEO (8 hours per month) 1,000-word blog per month Monthly insights and reportingFor battle-ready small businesses
$2,500/mo
+ GST
Learn More
Strategy SEO + Content Website Build (from 10 pages) Contact Form Responsive Website Choice of 72 themes Analytics Setup Ongoing SEO (12 hours per month) 2 x 1,000-word blogs per month Monthly insights and reporting 2 x 3 to 5-minute videos per month 30 social media assets created from the video content and distributed Email and social media content distributionFor ambitious SMEs
From $3,750/mo
+ GST
Learn More Strategy SEO + Content Website Build (from 17 pages) Contact Form Responsive Website Choice of 72 themes Analytics Setup Ongoing SEO (18 hours per month) 4 x 1,000-word blogs per month Monthly insights and reporting 4 x 3 to 5-minute videos per month 60 social media assets created from the video content and distributed Email and social media content distribution Meta Ads Management
Not sure which package is right? Our assassins are just a phone call away.
Book a Discovery Call
Why our approach works
Digital Assassin was founded by Rob Lawson, a marketer who’s spent over 20 years watching businesses waste money on websites built the wrong way — design first, strategy last.
He built Digital Assassin to change that order. Every project starts with strategy, research, and storytelling, which then moves to design and delivery. That’s what makes WaaS not just a website model, but a growth system.
Ready to stop building backwards?
If your current website can’t keep up, it’s time for a new system. One that’s engineered for performance, not just presence. We’ll audit your current setup, uncover what’s holding you back, and map your path to a site that actually sells.
Our clients
Digital Assassin builds strategically designed, high-converting websites optimised for your ideal customers, search engines, and AI discovery. We pair that with ongoing content creation, distribution, advertising, and digital PR to position you as a trusted authority in your space. Delivered through our Website as a Service (WaaS) model — low monthly fee, no big upfront cost, and we stay with you for the journey.
Most agencies charge large upfront fees before doing anything. Digital Assassin's Website as a Service (WaaS) model means no big upfront cost — just a low monthly fee that covers everything. We lead with research and strategy, write copy your ideal customers understand, build on an enterprise-grade platform with SEO and AI visibility built in, then drive ongoing content marketing, advertising, and digital PR to make you a trusted authority.
Most agencies only maintain sites they built, and WordPress sites are a liability — outdated plugins are the number one cause of hacked and broken websites. SEO is also a separate skill from development, meaning two teams or two suppliers to manage. Digital Assassin builds on a modern SaaS platform with no plugins, managed hosting and security, leaving our team free to focus entirely on your SEO and growth.
Yes — Digital Assassin offers a fully integrated Website as a Service (WaaS) model for small businesses across Melbourne and Australia. One team, one low monthly fee, covering everything: strategy, website build, SEO, AI visibility, content marketing, and social media — with advertising added when needed. No juggling multiple agencies. We build momentum from day one and stay with you for the journey.
Yes — one team, everything included. Digital Assassin brings together research analysts, strategists, human copywriters, SEO and AI visibility specialists, social media and advertising experts under one subscription. No vendor juggling, no gaps. Each month you receive a video call with insight-driven reporting — so you always know what's working, what isn't, and exactly what happens next.
Yes — everything Digital Assassin does is focused on generating leads and sales. A conversion-optimised website alone often produces immediate results from your existing traffic. Where more is needed, we attract your ideal customers through SEO, AI visibility, and paid advertising. We also build funnels, email marketing, and nurture sequences through GoHighLevel — included in your subscription — turning visitors into leads and leads into clients.
