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February 9, 2024 Leveraging Videos in Digital Marketing: Best Practices
Videos have long been a successful medium in digital marketing. In particular, short-form videos have skyrocketed to fame in social media, with mediums like TikTok achieving record levels of...
Tags: Digital Marketing StrategyBy Denise Choong -
January 19, 2024 The Art of SEO Content Creation: Tips for Writing Content That Ranks
In a sea of competition, one great way to stand out is through SEO content creation. Businesses that publish great SEO content on their website can improve their Google ranking and establish...
Tags: SEOBy Denise Choong -
January 18, 2024 New Year, New Strategies: Digital Marketing Trends in 2024 to Look Out for
There’s no better time to regroup and rethink one’s digital marketing strategy than at the beginning of a new year. We saw plenty of changes in 2023, from the rise of AI and augmented...
Tags: Digital Marketing StrategyBy Denise Choong -
December 18, 2023 Keyword Analysis Demystified: Techniques for Identifying High-Value Keywords in Your Industry
A killer website is one that attracts customers who are genuinely interested in your product or service. To build your website with high-quality leads, SEO and keywords are some of the best tools...
Tags: SEOBy Denise Choong -
December 15, 2023 Exploring Customer Persona Development: How to Create Effective Customer Profiles for Targeted Marketing
One of the biggest mistakes you can make in business is trying to sell your product or service to everyone. While it may be tempting to persuade every consumer on the planet to buy from...
Tags: Digital Marketing StrategyBy Denise Choong -
November 15, 2023 Open Source Vs Licensed Software: Which Is Right For Your Business?
When it comes to web development, the software you choose as a website builder can make or break your site. As a digital marketing agency with years in the business, we’ve seen many business...
Tags: Web DevelopmentBy Denise Choong -
October 31, 2023 7 Mistakes Businesses Make in Web Development
Your website should be built like your company’s best weapon. But somehow, most businesses get this crucial step wrong. A strong website should generate leads or entice your consumers to make...
Tags: Web DevelopmentBy Denise Choong